94% of jobseekers consider employer brand, says new report
The 2019 Employer Branding Insights Report from Wonderful Workplaces highlights the importance of employer brand and unlocks key recruitment and career insights.
Amidst an increasingly candidate-driven market, employer branding agency, Wonderful Workplaces, surveyed 841 candidates across multiple sectors to uncover key insights about jobs and careers, gauge their perceptions around topical issues such as Brexit and automation, and gain an understanding of what makes a better job search and career experience.
The power of employer branding is gaining pace
The report confirms that the power of employer branding is gaining pace across multiple sectors as more employers realise the importance of highlighting their company culture and benefits in order to attract top talent.
In fact, 94% of candidates would consider an employer’s brand when applying for jobs (4% up from 2016) and 45% of passive job seekers would apply for a job if it was to work for an ‘amazing brand’.
But according to 46% of survey respondents, employers are not effectively communicating their employer brand. Jennifer Jackson, senior careers content editor for Wonderful Workplaces, comments: “The explosion of content and social media has meant that employers have to be ever more creative in how they target prospective employees, whether it be looking outside their sectors or specialisms, or focusing on transferable skills rather than a restrictive person specification.
“Frustratingly, many companies are still continuing to miss out on attracting the right talent, in many cases because they’re failing to communicate their values effectively.”